Checking in on our Guests: The Frieds


Here at Hotel Toshi, we like to think of ourselves as a “hotel alternative.” Not only does that make us unique in the tourism and travel world, but it also provides us with some of the most unique tourists and travelers to ever walk out of the glassy doors of JFK airport.

This past week we’ve had the pleasure of hosting the Frieds-- an Alabama-bred, New York-appreciating clan of ten that doesn’t quit – not even in the frightening weather we’ve been experiencing as of late.

“If you’re looking for hotels in Manhattan it’s incredibly expensive,” says Jeffrey Fried, patriarch and Papa Bear to the gang of Frieds. Fried discovered Hotel Toshi a month ago and hasn’t stopped raving about it since. “These are very nice, they’re close to the subway, and they’re a great price...we've already told several of our friends back in Birmingham”

When I visited the Frieds on Sunday morning, children were running around in towels, siblings were sorting coats and scarves, and the high spirtidness of the cozy, comfy space was simply contagious. In the three-bedroom Williamsburg apartment that they had rented from Hotel Toshi, it felt like I was being welcomed into their home.

Fried’s wife, Sally, has dubbed Toshi “the most accommodating person I’ve ever met.” The family couldn’t have been more pleased with their luxury apartment, full kitchen, and ability to be together, stay in sweet dwellings, and experience the rich culture of the neighborhood around them.

"I needed a beard trim I went to a Dominican barber shop," says Fried. "It’s a happenin’ place. there was music, deals goin on. Plus there’s some bargains around here. Sally got manicures and pedicures, cheaper than Birmingham!"

Though they are Birmingham babies, the grandkids have fallen in love with New York.

“I was just amazed by it.” said 16 year old Zack, the eldest of the six grandkids.

Allowing others to get bitten by the New York bug is all in a day’s work for Toshi. Glad we could help, Zack. See you soon!

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